{"title":"New In","description":"\u003cp\u003e\u003cspan class=\"_animating_6ta1u_10\" data-newtext-seq=\"0\"\u003eN\u003c\/span\u003e\u003cspan class=\"_animating_6ta1u_10\" data-newtext-seq=\"1\"\u003eew things are \u003c\/span\u003e\u003cspan class=\"_animating_6ta1u_10\" data-newtext-seq=\"15\"\u003ealways exciting but new baby \u003c\/span\u003e\u003cspan class=\"_animating_6ta1u_10\" data-newtext-seq=\"46\"\u003eproducts? Even better. Our latest \u003c\/span\u003e\u003cspan class=\"_animating_6ta1u_10\" data-newtext-seq=\"80\"\u003earrivals are freshly landed and already \u003c\/span\u003e\u003cspan class=\"_animating_6ta1u_10\" data-newtext-seq=\"120\"\u003efinding their way into nurseries, nappy \u003c\/span\u003e\u003cspan class=\"_animating_6ta1u_10\" data-newtext-seq=\"160\"\u003ebags and baby shower wishlists across \u003c\/span\u003e\u003cspan class=\"_animating_6ta1u_10\" data-newtext-seq=\"199\"\u003eAustralia. Whether you're building your \u003c\/span\u003e\u003cspan class=\"_animating_6ta1u_10\" data-newtext-seq=\"239\"\u003enewborn kit, treating yourself to an \u003c\/span\u003e\u003cspan class=\"_animating_6ta1u_10\" data-newtext-seq=\"276\"\u003eupgrade, or hunting for a gift that \u003c\/span\u003e\u003cspan class=\"_animating_6ta1u_10\" data-newtext-seq=\"312\"\u003eisn't on every other registry this is \u003c\/span\u003e\u003cspan class=\"_animating_6ta1u_10\" data-newtext-seq=\"352\"\u003ethe place to start\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"_animating_6ta1u_10\" data-newtext-seq=\"352\"\u003e[*LONG_DESCRIPTION*]\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eEvery product that arrives at Baby Central has earned its spot. We don't add things to our range because they're new we add them because they're genuinely good. Thoughtfully designed, properly tested and the kind of thing we'd happily recommend to our own families\u003c\/p\u003e\n\u003chr class=\"border-border-200 border-t-0.5 my-3 mx-1.5\"\u003e\n\u003ch4 class=\"text-text-100 mt-2 -mb-1 text-base font-bold\"\u003eWhat's Just Landed\u003c\/h4\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cstrong\u003eNew Feeding Products\u003c\/strong\u003e\u003cbr\u003eFresh additions to the Beaba and Suavinex ranges land at Baby Central regularly new Babycook colourways, new bottle warming solutions, new additions to the Suavinex Zero Zero bottle and dummy collection. If you've been eyeing off a Beaba product or looking for the perfect breastfeeding-friendly bottle for a new mum, it's always worth checking what's arrived\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cstrong\u003eNew Baby Carriers\u003c\/strong\u003e\u003cbr\u003eNew Ergobaby colourways and carrier styles arrive as soon as they're available in Australia and they move quickly. If you've had your eye on a specific colour or been waiting for a new hip seat option, our new arrivals section is the place to check first\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cstrong\u003eNew Nursery \u0026amp; Sleep\u003c\/strong\u003e\u003cbr\u003eFresh swaddles, sleeping bags, and nursery essentials from the brands Australian parents trust. Safe, beautiful, and designed for the real sleep challenges of the first year added to our range as soon as they're available\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cstrong\u003eNew Mealtime \u0026amp; Starting Solids\u003c\/strong\u003e\u003cbr\u003eNew plates, bowls, cutlery sets, and baby food prep tools everything a family needs for starting solids and baby-led weaning, from brands like beaba that take the mess in their stride. Because mealtimes should be fun, even when they're spectacularly messy\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cstrong\u003eNew Baby Shower Gifts\u003c\/strong\u003e\u003cbr\u003eLooking for something fresh and thoughtful that isn't already on every other baby registry? Our newest arrivals are consistently the most exciting baby shower gift options we stock newly landed, beautifully designed, and genuinely useful for the families who receive them\u003c\/p\u003e\n\u003chr class=\"border-border-200 border-t-0.5 my-3 mx-1.5\"\u003e\n\u003ch4 class=\"text-text-100 mt-2 -mb-1 text-base font-bold\"\u003eWhy New Arrivals at Baby Central Are Worth Watching\u003c\/h4\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eWe're authorised Australian stockists for all the brands we carry including Beaba, Suavinex, and Ergobaby which means when these brands launch something new in Australia, we're the first to have it. Full manufacturer warranties, genuine products, and a team that's actually tested and loves what we sell\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eNew arrivals sell out faster than anything else we stock. If something catches your eye, the time to grab it is usually now rather than later\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eFree delivery* on all orders over $99 applies to every new arrival, every day, no fine print\u003c\/p\u003e\n\u003chr class=\"border-border-200 border-t-0.5 my-3 mx-1.5\"\u003e\n\u003ch4 class=\"text-text-100 mt-2 -mb-1 text-base font-bold\"\u003eDon't Miss What Lands Next\u003c\/h4\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eNew products arrive at Baby Central regularly and the good ones go fast. The best way to stay across our latest arrivals:\u003c\/p\u003e\n\u003cul class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\"\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eBookmark this page\u003c\/strong\u003e and check back whenever the mood strikes\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eSign up to the Baby Central newsletter\u003c\/strong\u003e — new arrivals, restocks, and exclusive offers land in your inbox before anywhere else\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eFollow us on socials\u003c\/strong\u003e for first looks at newly arrived products before they're live on the site\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr class=\"border-border-200 border-t-0.5 my-3 mx-1.5\"\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cem\u003eFree delivery on all orders over $99 Australia wide\u003c\/em\u003e\u003c\/p\u003e","products":[{"product_id":"beaba-divided-silicone-plate-spoon-set","title":"Divided Silicone Plate and Spoon Set","description":"\u003cp\u003eMealtime without the mess - our divided suction plate meal set is a mealtime essential for every family! Our 100% silicone plate is the perfect size for toddler portions and has a suction base that will ensure the plate and food stays in place during mealtime\u003c\/p\u003e\n\u003cp\u003eVertical sides allow for easier scooping, helping any little one get food on their spoon! Our 2nd stage silicone spoon is designed for little hands learning to self-feed but also soft and supple on the gums\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Beaba","offers":[{"title":"Cotton Candy","offer_id":46733221036086,"sku":"913616","price":49.95,"currency_code":"AUD","in_stock":true},{"title":"Pebble","offer_id":46733221003318,"sku":"913615","price":49.95,"currency_code":"AUD","in_stock":true},{"title":"Blush","offer_id":45974039298102,"sku":"913456","price":49.95,"currency_code":"AUD","in_stock":true},{"title":"Grey","offer_id":45974047522870,"sku":"913508","price":49.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1804\/4105\/files\/913615_main-800x800.jpg?v=1782878330"},{"product_id":"beaba-second-stage-silicone-spoons-set-of-2-velvet-grey-sage-green1","title":"2nd Stage Silicone Spoons \u0026 Case 2 Pack","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eBéaba Second Stage Baby Spoons — Growing Into Every Mealtime\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eAs your little one grows, so do their feeding needs. Béaba's second stage baby spoons are designed to support babies as they develop their eating skills and move on to thicker, chunkier foods. Built from the same premium food-grade silicone trusted in Béaba's first stage spoon, these baby feeding spoons offer a slightly larger bowl and sturdier feel — perfectly sized for bigger appetites and more adventurous eaters from 8 months onwards\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cspan\u003ePackaged in a transport case, you can take them anywhere, ensuring worry-free meals outside the home!\u003c\/span\u003e\u003c\/p\u003e","brand":"Beaba","offers":[{"title":"Velvet Grey\/Sage Green","offer_id":46126926921782,"sku":"913554","price":39.95,"currency_code":"AUD","in_stock":true},{"title":"Clay\/Misty Green","offer_id":46126926954550,"sku":"913628","price":39.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1804\/4105\/files\/913554_2_b8c36288-ac3d-45c0-bc62-64017aadbdcd.jpg?v=1778725229"},{"product_id":"beaba-2-in-1-bib-w-removable-sleeves-sage-green1","title":"Long Sleeve Bib - Sage green","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eMealtime and creative play just got a whole lot less messy. The Beaba 2-in-1 long sleeve bib is designed to give your little one maximum protection — whether they're tackling a bowl of pasta or getting stuck into painting and craft activities. With removable sleeves, one clever bib does the job of two\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eThanks to the removable sleeves, you can use it as a full long sleeve bib for complete coverage or detach them for a short sleeve option perfect for any occasion. The sleeves simply snap on and off, so you can adapt in seconds depending on the weather, the activity or just how messy things are likely to get\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eThe foldable catch pocket efficiently collects food crumbs and can be tucked away when used during crafts or playtime so it transitions seamlessly from highchair to activity table without missing a beat. Made from soft, lightweight and waterproof material, it keeps your child comfortable and wipes clean effortlessly with a sponge\u003cspan class=\"inline-flex\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eBest of all, this long sleeve bib grows with your child. Three snap positions and elastic cuffs mean it fits from 4 months all the way up to 5 years making it one of the smartest and most versatile buys in your baby feeding kit\u003c\/p\u003e","brand":"Beaba","offers":[{"title":"Default Title","offer_id":41897055977526,"sku":"913577","price":49.95,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1804\/4105\/files\/beaba_2_in_1_bib_w_removable_sleeves___sage_green_nobg_c4af56b9-be88-4584-a00f-47f52f3d8326.png?v=1770603495"},{"product_id":"beaba-2-in-1-bib-w-removable-sleeves-playful1","title":"Long Sleeve Bib - Playful","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eMealtime and creative play just got a whole lot less messy. The Beaba 2-in-1 long sleeve bib is designed to give your little one maximum protection — whether they're tackling a bowl of pasta or getting stuck into painting and craft activities. With removable sleeves, one clever bib does the job of two\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eThanks to the removable sleeves, you can use it as a full long sleeve bib for complete coverage or detach them for a short sleeve option perfect for any occasion. The sleeves simply snap on and off, so you can adapt in seconds depending on the weather, the activity or just how messy things are likely to get\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eThe foldable catch pocket efficiently collects food crumbs and can be tucked away when used during crafts or playtime so it transitions seamlessly from highchair to activity table without missing a beat. Made from soft, lightweight and waterproof material, it keeps your child comfortable and wipes clean effortlessly with a sponge\u003cspan class=\"inline-flex\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eBest of all, this long sleeve bib grows with your child. Three snap positions and elastic cuffs mean it fits from 4 months all the way up to 5 years making it one of the smartest and most versatile buys in your baby feeding kit\u003c\/p\u003e","brand":"Beaba","offers":[{"title":"Default Title","offer_id":41897056043062,"sku":"913576","price":49.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1804\/4105\/files\/beaba_2_in_1_bib_w_removable_sleeves___playful_nobg.png?v=1770603493"},{"product_id":"beaba-babycook-neo","title":"Babycook® Neo Baby Food Maker","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eThe All-in-One Baby Food Maker That Does It All\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eHomemade baby food doesn't have to be hard. The Babycook® Neo is a premium 6-in-1 baby food maker that steams, blends, reheats, defrosts, warms bottles and sterilises — all in one sleek, compact appliance. No juggling pots, separate baby food processors, or microwaves. Just fresh, healthy meals made simply\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eUnlike ordinary blenders or food processors, the Babycook® Neo is a baby food blender designed specifically for babies. It's gentle steam cooking method preserves more nutrients, vitamins and natural flavours than boiling — so every meal is as wholesome as it is delicious. And with pulse-blend control, you can dial in the perfect texture at every stage, from first-stage purées to chunkier meals for growing toddlers\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eMade with a glass bowl and stainless steel basket, this baby food processor keeps food completely free from plastic contact. Its eco-conscious design uses 50% less water and energy than the Babycook Solo® and the generous 1250ml bowl capacity means you can batch cook multiple meals in one go saving time on the days you need it most\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eClean-up is just as effortless. The single-bowl system and easy-access reservoir mean less time at the sink and more time with your baby\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eTrusted by families worldwide for over 30 years, Beaba continues to set the standard in baby nutrition combining safety, innovation and everyday practicality so you can feed your baby with total confidence from day one\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003ePro tip:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eThe Babycook Neo grows with your family keep using it long after the baby stage to blend sauces, purée soups, and more!\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eDesgined in France \u003c\/p\u003e","brand":"Beaba","offers":[{"title":"White Grey","offer_id":44783363489846,"sku":"912964","price":549.95,"currency_code":"AUD","in_stock":true},{"title":"Eucalyptus","offer_id":44316671279158,"sku":"912959","price":549.95,"currency_code":"AUD","in_stock":true},{"title":"Night Blue","offer_id":44596815626294,"sku":"912951","price":549.95,"currency_code":"AUD","in_stock":true},{"title":"Mineral Grey","offer_id":42479081455670,"sku":"916715","price":549.95,"currency_code":"AUD","in_stock":true},{"title":"Clay","offer_id":44856118575158,"sku":"916724","price":549.95,"currency_code":"AUD","in_stock":true},{"title":"Cotton Candy","offer_id":45644250841142,"sku":"916730","price":549.95,"currency_code":"AUD","in_stock":true},{"title":"Terracotta","offer_id":46128890249270,"sku":"916704","price":549.95,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1804\/4105\/files\/BBC_MOBILE_800_x_800_px_2_cb94c29b-5344-4bf4-b51d-e6fb1644e119.png?v=1772424838"},{"product_id":"skip-hop-geometric-wonders-activity-gym","title":"Geometric Wonders Activity Gym","description":"\u003cp\u003eThe Skip Hop Geometric Wonders Activity Gym is a stylish and engaging play space designed to support your baby’s sensory development from day one. Featuring a modern geometric design, this activity gym comes with a soft, cushioned mat and a sturdy arch with five interactive hanging toys that stimulate your baby’s vision, touch, and hearing\u003c\/p\u003e\n\u003cp\u003eWith high-contrast patterns, various textures, and fun sounds, this activity gym encourages tummy time, reaching, grasping, and overall motor skill development. The removable toys make playtime fun both on and off the mat, while the neutral colour palette blends seamlessly with any home decor.\u003c\/p\u003e","brand":"Skip Hop","offers":[{"title":"Default Title","offer_id":44213561393206,"sku":"SH9R257810","price":199.0,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1804\/4105\/files\/BBC_MOBILE_800_x_800_px_98_eee9f2a3-98d9-4712-8377-5fc2c906bc8c.png?v=1773891207"},{"product_id":"beaba-stainless-steel-meal-set","title":"Stainless Steel Baby Feeding Set","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eWhen it comes to your baby's meals, materials matter. The Beaba Stainless Steel Baby Feeding Set puts your child's health first from first foods through to confident, independent eating\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eIncludes an ergonomic plate, bowl and cup crafted from high-quality stainless steel — completely inert, with no chemicals that could leach into food. It's smooth, non-porous surface won't absorb flavours or odours, so every meal tastes exactly as it should\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eErgonomic shapes support little hands and growing independence, making it easier for children to scoop, grip and explore mealtimes on their own terms. Microwave, refrigerator, oven (without sleeve, max 180°C) and dishwasher safe — tough enough for daily drops, refined enough for the table every day!\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eDimensions:\u003c\/strong\u003e Cup 6.1 x 6.4cm · Small bowl 11.4 x 11.4 x 4.3cm · Plate 16.3 x 16.3 x 3.2cm\u003c\/p\u003e","brand":"Beaba","offers":[{"title":"Clay","offer_id":46733874855990,"sku":"913637","price":79.95,"currency_code":"AUD","in_stock":true},{"title":"Sage Green","offer_id":46733874888758,"sku":"913583","price":79.95,"currency_code":"AUD","in_stock":false},{"title":"Terracotta","offer_id":46733874921526,"sku":"913584","price":79.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1804\/4105\/files\/stainless_steel_meal_set___clay_nobg.png?v=1770602774"},{"product_id":"beaba-stainless-steel-baby-meal-gift-set-savannah-bloom","title":"Stainless Steel Baby Meal Gift Set - Savannah Bloom","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eBeaba Stainless Steel Baby Feeding Set — Built for first bites and beyond\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eWhen it comes to your baby's meals, materials matter. The Beaba Stainless Steel Baby Feeding Set is a complete, health-conscious mealtime kit designed from first foods through to confident, independent eating\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eSuitable from 4 months, the set includes a stainless-steel plate with non-slip sleeve, ergonomic spoon and fork, a long-sleeved bib with removable sleeves and a reusable keepsake box everything you need, right from the start\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eDesigned for real family life, the components are microwave, refrigerator, oven (without sleeve, max 180°C) and dishwasher safe. Durable, safe and genuinely convenient - mealtime made easier!\u003c\/p\u003e","brand":"Beaba","offers":[{"title":"Default Title","offer_id":44907269521462,"sku":"913638","price":129.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1804\/4105\/files\/stainless_steel_baby_meal_gift_set___savannah_bloom_c0f81e6f-6e06-4cee-a758-f5c08e09297e.jpg?v=1772424199"},{"product_id":"theraline-the-original-maternity-and-nursing-pillow-melange-green-grey-bamboo","title":"The Original Maternity and Nursing Pillow - Bamboo","description":"\u003cp\u003eThe most comfortable pillow for pregnancy and breastfeeding! The Theraline Original Maternity and Nursing Pillow provides stable support during your pregnancy. It provides relief for your legs, belly and a stressed back for a good night's sleep. It is easy to change sleeping positions. Post pregnancy, it provides real comfort during breastfeeding and safely molds to the baby's body\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eStable support during your pregnancy providing relief for legs, belly and a stressed back\u003c\/li\u003e\n\u003cli\u003eEasy to change sleeping positions\u003c\/li\u003e\n\u003cli\u003eOffering real comfort for breastfeeding with low-noise bead filling\u003c\/li\u003e\n\u003cli\u003eSafely molds to baby’s body\u003c\/li\u003e\n\u003cli\u003eAmazing back support for mum\u003c\/li\u003e\n\u003cli\u003eMade from 57% viscose bamboo fibres, 38% organic cotton \u0026amp; 5% elastane\u003c\/li\u003e\n\u003cli\u003eHypoallergenic and whisper quiet beads\u003c\/li\u003e\n\u003cli\u003eNaturally odourless and free of harmful substances\u003c\/li\u003e\n\u003cli\u003eEasy to refill or remove beads via a self-sealing tunnel opening\u003c\/li\u003e\n\u003cli\u003eSize: approx 190 x 38cm\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch6\u003eFAQs\u003c\/h6\u003e\n\u003cp\u003eWhy do I need a pregnancy and baby feeding pillow?\u003c\/p\u003e\n\u003cp\u003eMost mums in Europe use a combined pregnancy and feeding pillow. Often this practical aid is bought during pregnancy or given as a gift prior to the baby's birth. To quote from many online comments: When I was pregnant there was a time when every sleeping position was uncomfortable. I very quickly found the pregnancy and baby feeding pillows from Theraline. My tummy was supported and I was finally able to sleep through the night again. ... It was a completely different sleeping feeling. The pillow suitable for use during pregnancy, is essential during breastfeeding and later on is great to use for reading or similar.(Source: Online evaluation from dooyoo.de)\u003c\/p\u003e\n\u003cp\u003eWhen should I buy a pregnancy and baby feeding pillow?\u003c\/p\u003e\n\u003cp\u003eThe best time is in the 6th - 7th month of your pregnancy. The earlier you use our pregnancy pillow, the earlier your tummy and legs will benefit from its great support and you'll be able to relax. This in turn means you'll get some much needed restful sleep!\u003c\/p\u003e\n\u003cp\u003eHow big should my baby feeding pillow be?\u003c\/p\u003e\n\u003cp\u003eSize has it's advantages during pregnancy and baby feeding. A pregnancy and feeding pillow can almost never be too big! The right degree of low-noise filling too is extremely important, so that it provides stable support and assured comfort in all positions. When lying down you will want your whole body supported and if you are breastfeeding, you will want a baby feeding pillow large enough to support both of you.\u003c\/p\u003e\n\u003cp\u003eExperience!\u003c\/p\u003e\n\u003cp\u003eFeel the difference! Touch and feel one of Theraline's pregnancy or baby feeding pillows and you'll see just how different they are from other pregnancy pillow brands around. Theraline's pregnancy pillows are cuddly and cosy and the filling, (which is completely safe to use), is rustle-free and totally supportive for mums and babies everywhere.\u003c\/p\u003e\n\u003cp\u003eAnd after the baby phase. . .\u003c\/p\u003e\n\u003cp\u003eOur high quality products are manufactured extremely well and the extra thick colourfast covers are guaranteed to last for years. Even if you're no longer pregnant and your baby is now a toddler or young child, you can still continue to use any one of our pillows for general R\u0026amp;R. Many families go on to buy additional pillows to use for reading, cuddling, watching TV and relaxing.\u003c\/p\u003e\n\u003cp\u003eWhy are Theraline's pregnancy and baby feeding pillows No.1 in Europe?\u003c\/p\u003e\n\u003cp\u003eTheraline offers many advantages; competitively priced products, the finest filling available, a huge collection of pregnancy and baby feeding pillows and a full range of covers to choose from. You can rest assured that the complete collection is safe to use and won't emit any harmful vapours. Theraline's pregnancy and baby feeding pillows are all free of smells and are the first products of their kind to have received a \"Very Good\" from German ÖKO-TEST® for the bead filling. All the pillows are completely safe and stamped with the TÜV seal for tested quality.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Theraline","offers":[{"title":"Melange Green Grey Bamboo","offer_id":45160429158454,"sku":"TH510715700","price":169.95,"currency_code":"AUD","in_stock":true},{"title":"Pebble Grey Bamboo","offer_id":45160429191222,"sku":"TH510716700","price":169.95,"currency_code":"AUD","in_stock":true},{"title":"Melange Mid Grey Bamboo","offer_id":45160429223990,"sku":"TH510717000","price":169.95,"currency_code":"AUD","in_stock":true},{"title":"Melange Rosewood Bamboo","offer_id":45639166263350,"sku":"TH510715500","price":169.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1804\/4105\/files\/TH510716700_main.jpg?v=1775717246"},{"product_id":"skip-hop-seascape-2-in-1-activity-centre","title":"Seascape 2 in 1 Activity Centre","description":"\u003cp\u003eDesigned to grow with baby in two stages, Skip Hop's baby activity centre is filled with sea-inspired toys, music and more engaging activities. The decor-friendly design features a 360-degree rotating seat for baby to sit, swivel and explore the moveable toys and light-up musical piano. Even better? The piano keyboard detaches to use on its own for tummy time and floor play. As baby grows, the activity centre converts for easy cruising while encouraging motor skills, hand-eye coordination, sensory development and more playtime milestones\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\n\u003cli\u003eDo not use with children over 25lbs (11kg), or over 30 inches (76cm) tall\u003c\/li\u003e\n\u003cli\u003eFor use only with infant who can hold their head up unaided\u003c\/li\u003e\n\u003cli\u003eDiscontinue use when child begins to walk unassisted or can lift itself out of seat\u003c\/li\u003e\n\u003cli\u003eRequires 3AAA Batteries (not included)\u003c\/li\u003e\n\u003cli\u003eAdult assembly required\u003c\/li\u003e\n\u003cli\u003ePlastic parts: Wipe with mild soap and water. Air dry. Shell bowl: Dishwasher safe (top rack only). Fabric parts: Machine wash cold, gentle cycle\u003c\/li\u003e\n\u003cli\u003eNo bleach, dry flat, do not iron, do not dry clean\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Skip Hop","offers":[{"title":"Default Title","offer_id":45206242394166,"sku":"SH9U422110","price":199.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1804\/4105\/files\/SH9U422110_main_fcffe9b4-5aa0-415e-96a4-a4b0d30318b3.jpg?v=1780987776"},{"product_id":"trunki-glide-ride-on-luggage-character","title":"Glide Ride-on Luggage","description":"\u003cp\u003eIconic ride-on suitcase now with smooth glide castor wheels, lockable storage and tow strap. Built for fun, freedom and fuss-free travel! \u003c\/p\u003e\n\u003cp\u003ePacked with stickers for personality, Glide is the ultimate travel buddy. Designed to be used as a cabin bag or underseat luggage, tots can pack their Trunki ride-on suitcase with all their favourite toys, snacks and holiday essentials and cruise around airports, hotel lobbies, campsites, and more!\u003c\/p\u003e\n\u003cp\u003ePerfect for holidays, weekend breaks, sleepovers at the grandparents and playing at home. Keep travelling tots entertained and in tow with Trunki!\u003c\/p\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cp\u003eMade from easy to clean hard plastic, simply wipe with soap and water or antibacterial wipes\u003c\/p\u003e","brand":"Trunki","offers":[{"title":"Cassie the Cat","offer_id":45316302667830,"sku":"TRU-SUI-WW-CL-CW","price":129.95,"currency_code":"AUD","in_stock":true},{"title":"Dudley the Dinosaur","offer_id":45316302700598,"sku":"TRU-SUI-WW-DG-CW","price":129.95,"currency_code":"AUD","in_stock":true},{"title":"Dylan the Dragon","offer_id":45316302733366,"sku":"TRU-SUI-WW-DR-CW","price":129.95,"currency_code":"AUD","in_stock":true},{"title":"Doug the Digger","offer_id":45316302766134,"sku":"TRU-SUI-WW-DY-CW","price":129.95,"currency_code":"AUD","in_stock":true},{"title":"Frank the Firetruck","offer_id":45316302798902,"sku":"TRU-SUI-WW-FR-CW","price":129.95,"currency_code":"AUD","in_stock":true},{"title":"Tommy the Tractor","offer_id":45316302831670,"sku":"TRU-SUI-WW-TG-CW","price":129.95,"currency_code":"AUD","in_stock":true},{"title":"Una the Unicorn","offer_id":45316302864438,"sku":"TRU-SUI-WW-UP-CW","price":129.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1804\/4105\/files\/TRU-SUI-WW-CL-CW_main_480ba480-866f-4d1f-b712-113b4be4ea1a.jpg?v=1775714682"},{"product_id":"trunki-glide-ride-on-luggage-colours","title":"Glide Ride-on Luggage","description":"\u003cp\u003eIconic ride-on suitcase now with smooth glide castor wheels, lockable storage and tow strap. Built for fun, freedom and fuss-free travel! \u003c\/p\u003e\n\u003cp\u003ePacked with stickers for personality, Glide is the ultimate travel buddy. Designed to be used as a cabin bag or underseat luggage, tots can pack their Trunki ride-on suitcase with all their favourite toys, snacks and holiday essentials and cruise around airports, hotel lobbies, campsites, and more!\u003c\/p\u003e\n\u003cp\u003ePerfect for holidays, weekend breaks, sleepovers at the grandparents and playing at home. Keep travelling tots entertained and in tow with Trunki!\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eMade from easy to clean hard plastic, simply wipe with soap and water or antibacterial wipes\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Trunki","offers":[{"title":"Solid Green","offer_id":45316534599734,"sku":"TRU-SUI-WW-SG-CW","price":99.95,"currency_code":"AUD","in_stock":true},{"title":"Solid White","offer_id":45316534566966,"sku":"TRU-SUI-WW-SW-CW","price":99.95,"currency_code":"AUD","in_stock":true},{"title":"Terrance","offer_id":45316534632502,"sku":"TRU-SUI-WW-TB-CW","price":99.95,"currency_code":"AUD","in_stock":true},{"title":"Trixie","offer_id":45316534665270,"sku":"TRU-SUI-WW-TP-CW","price":99.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1804\/4105\/files\/TRU-SUI-WW-SG-CW_main_c74cb4d1-8c79-47a0-9c66-948a50fba170.jpg?v=1776736193"},{"product_id":"1st-stage-travel-baby-spoons","title":"1st Stage Travel Baby Spoons","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eBéaba First Stage Baby Spoons — Babys First Spoon\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eMake mealtimes a milestone to remember. Béaba's first stage baby spoons are thoughtfully designed to ease the transition from teat to solid food, giving your little one the gentlest possible introduction to spoon feeding. Crafted from premium food-grade silicone, these baby feeding spoons are soft, safe and perfectly sized for tiny mouths — making them the ideal babys first spoon from 4 months onwards\u003c\/p\u003e\n\u003cp\u003eSingle tone colour aids in preventing stains from strongly coloured foods like carrots and pumpkin\u003c\/p\u003e\n\u003cp\u003ePackaged in a transport case, you can take them anywhere, ensuring worry-free meals outside the home!\u003c\/p\u003e","brand":"Baby Central Australia","offers":[{"title":"Clay","offer_id":46125427163190,"sku":"913599","price":39.95,"currency_code":"AUD","in_stock":true},{"title":"Cotton Candy","offer_id":46125427195958,"sku":"913598","price":39.95,"currency_code":"AUD","in_stock":true},{"title":"Pebble","offer_id":46125427228726,"sku":"913600","price":39.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1804\/4105\/files\/913599_main-800x800.jpg?v=1778720845"},{"product_id":"formula-dispenser-clay","title":"Formula Dispenser - Clay","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eThe Beaba Formula \u0026amp; Snacks Container is the essential formula dispenser trusted by parents everywhere now eco-designed and better than ever. Whether you're heading out for the day, travelling or simply preparing feeds in advance, this compact and clever baby formula dispenser makes sure you always have exactly what you need, right when you need it\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eFour stackable, interchangeable compartments give you the flexibility to organise feeds your way. Each compartment holds up to 11 doses of milk powder and features a funnel-shaped tip for precise, mess-free pouring so getting formula into the bottle is quick, easy and spill-free. Completely airtight, you can toss this formula container into a nappy bag, backpack or handbag with total confidence\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eAnd the versatility doesn't stop at formula. As your baby grows, each compartment doubles as a snack box for finger foods, puffs, dried fruit, and more making this one of the smartest, most long-lasting purchases in your baby kit\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eDesigned and manufactured in France with sustainability in mind, the new eco-design uses 28% less plastic and produces 20% fewer CO2 emissions than its predecessor so it's a better choice for your baby and the planet\u003c\/p\u003e","brand":"Beaba","offers":[{"title":"Default Title","offer_id":46720875200566,"sku":"911749","price":29.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1804\/4105\/files\/911749_main.jpg?v=1782797284"},{"product_id":"breastmilk-storage-bottles","title":"Breastmilk Storage Bottles","description":"\u003cp\u003eExpressing breast milk takes time and care and the right breast milk storage bottles make sure none of that effort goes to waste. 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The Beaba divided plate solves that problem it's specifically engineered to be microwave-safe, so you can heat leftovers, defrosted purees, or freshly cooked meals directly on the plate your baby eats from\u003c\/p\u003e\n\u003ch3 class=\"text-text-100 mt-3 -mb-1 text-[1.125rem] font-bold\"\u003eDesigned for Independent Eating\u003c\/h3\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eThe high, rounded edges of this divided baby plate make it easier for little hands to load a spoon encouraging your child's independence and confidence as they learn to self-feed. Separate compartments keep each texture and flavour distinct, so foods don't run together and mealtimes stay pleasant, varied, and genuinely enjoyable for fussier eaters\u003c\/p\u003e\n\u003ch3 class=\"text-text-100 mt-3 -mb-1 text-[1.125rem] font-bold\"\u003eWhy Stainless Steel?\u003c\/h3\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eUnlike plastic, stainless steel is an inert, healthy and durable material that doesn't retain tastes or odours over time meaning your baby's plate stays fresh meal after meal, year after year. 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With an adjustable heating range of 21°C to 49°C, the Milk Nomad adapts to your baby's individual needs whether you're warming breastmilk, infant formula, or water and its integrated mixer ensures a smooth, lump-free result every time, with no hot spots and no guesswork\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eCompact, rechargeable and completely cordless, this bottle warmer portable solution goes wherever you go without constraints. Compatible with most baby bottles on the market thanks to included adapters, the Beaba Milk Nomad is the one piece of kit that makes feeding away from home feel as easy and confident as feeding at home. A warm, safe bottle for your baby in an instant, wherever the day takes you\u003c\/p\u003e","brand":"Beaba","offers":[{"title":"Default Title","offer_id":46733529186358,"sku":"911744","price":199.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1804\/4105\/files\/911744_main.jpg?v=1782880156"},{"product_id":"ergobaby-omni-lite-baby-carrier-onyx-black","title":"Omni Lite Baby Carrier","description":"\u003cp\u003eFor effortless, ergonomic, everyday babywearing\u003c\/p\u003e\n\u003cp\u003eA simple, one-position, newborn-ready carrier designed for baby's first 24 months, with patented, industry-leading ergonomic support for effortless everyday babywearing\u003c\/p\u003e\n\u003cp\u003e100% Polyester\u003c\/p\u003e","brand":"Ergobaby","offers":[{"title":"Onyx Black","offer_id":46743219535926,"sku":"BCOLTEONYXBLK","price":279.95,"currency_code":"AUD","in_stock":true},{"title":"Pearl Grey","offer_id":46743219568694,"sku":"BCOLTEPRLGRY","price":279.95,"currency_code":"AUD","in_stock":true},{"title":"Slate Blue","offer_id":46743219601462,"sku":"BCOLTESLTBLU","price":279.95,"currency_code":"AUD","in_stock":true},{"title":"Natural Beige","offer_id":46743219634230,"sku":"BCOLTENATBGE","price":279.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1804\/4105\/files\/BCOLTEONYXBLK_main.jpg?v=1782951955"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1804\/4105\/collections\/new_in.png?v=1784011471","url":"https:\/\/babycentral.com.au\/collections\/new-in.oembed","provider":"Baby Central Australia","version":"1.0","type":"link"}