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Being BFFs with BabyCentral comes with perks

the kind that saves you money,

gets you early access,

and makes shopping feel extra sweet.

Being BFFs with BabyCentral comes with perks

the kind that saves you money,

gets you early access,

and makes shopping feel extra sweet.

EARN AS YOU SHOP
1 point for every $1 spent*
VIP VIBES ONLY
Early access to events, launches & promos
SURPRISE & DELIGHT
Double points, birthday gifts & more
SCORE BIG
100 points = $5 reward*

BFF Club Points - How it works

Not in the Club Yet?

It’s easy — just hit:

*Your points magically turn into rewards — just don’t wait too long, they expire after 3 months!

BabyCentral may tweak the rules sometimes, but only to make things better.