When MooGoo were looking at how to add a subtle and natural colour to their Edible Lip Balms, they found that most other brands used “Cochineal” as their natural red colouring. This can also be called “Carmine”, “Natural Colours” or “Natural Red Number 4”. This is made by boiling Cochineal insects in water and extracting the red dye from the insects as it breaks down. Although there is nothing wrong with this (except if you are a Cochineal beetle), it made them feel a bit funny about having bug residue on their lips, and so they looked for something nicer.

After much searching, we found that Red Beetroot Extract gave a much more natural looking colour, and was totally bug free! Don’t worry, it doesn’t taste like Beetroot, it's just the colour. MooGoo used a natural strawberry flavour for the taste, although they kept it light tasting too.

The end result is a beautiful moisturising and conditioning lip balm, that gives a very subtle and natural looking colour to the lips. Healthy for the lips, healthy when ingested, and bug free.

Ingredients: Prunus Amygdalus Dulcis (Sweet Almond) Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Cera Alba (Beeswax), Butyrospermum Parkii (Shea Butter), Tocopherol (Natural Vitamin E), Hydrolyzed Candelilla Wax, Beta Vulgaris (Beet) Extract, Fragaria Vesca (Strawberry) Fruit Extract, Allantoin, Copernicia Cerifera (Carnauba) Wax.

Our product #: 42585